How to write a standout covering letter or letter of interest

how to write a standout cover letter interview coaching

A CV is a document that tells the employer all about you.  The covering letter is the perfect way to personalise your application to the company and the role that you are applying for, it acts as a personal introduction.

When you are applying online and find that you do not have the option to add a cover letter, you will be able to insert the information you would have put in a cover letter into the ‘additional information box’ which is normally found at the end of the application.

I like to think of an interview as a great way to ‘sell’ yourself.  Writing a covering letter focusing on the job description tells the employer how your experience and enthusiasm make you an ideal candidate to work with their company.  Do not forget that ultimately, they want to employ someone that wants to work for them, with other employees, and with their customers. 

It may be tempting to use a generic covering letter as a one size fits all but ask yourself, what would impress you more; a letter which was personalised with you in mind, saying how much you would love to work with them, or a letter which is obviously not personal to you and may not even apply to you?  I know that I would feel more drawn to the letter which was written especially to me.

When tailoring a covering letter to the specific role, try not to repeat the information that is in your CV.  A good tip is to highlight specific keywords in the job description and personal specification and if you have not used them in your CV you can add them to the covering letter

How to write a standout covering letter or letter of interest template

Your Address

Employers name
Company name
Company address
Company  postcode

Letter date

Dear (*if you know the name of the person you are addressing the letter to add it here, if not then use sir/madam),

Application for (name of the position you are applying for in bold font)

I would like to apply for the above position as advertised in (insert where you saw the post), I have enclosed my CV for your perusal.

(In this paragraph you should highlight your experience and why you are applying for this role)

(The next paragraph will showcase your personal attributes which promote you above everyone else)

(The final paragraph will outline your relevant skills and expertise)

Should you have any further questions, please do not hesitate to contact me.

I look forward to meeting you.

(Yours sincerely) use when you do not know the name of the person you are writing the letter to

(Yours faithfully) use when you have written the letter to a named person)

Your name

Your contact number


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Picture of Patricia Kenneally

Patricia Kenneally

I went from a quivering wreck (literally) to a confident interview loving queen, just by knowing how to prepare and use simple confidence techniques.
I learned how to think like an interviewer (because I am one) and I am passionate about passing the system on to you so that you can wow the interview panel with your knowledge and confidence on the day!

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